We previously talked about the double-sided nature of “free” stuff for customers.
Very often, when confronted with something free, a customer’s next thought will be “what’s the catch?”
Business owners are no different.
We all love getting something for free, but it’s hard to shake the feeling that we’re being conned somehow.
There’s another kind of “free” too: meaning availability.
As a business owner, when you’re free, it means you’re ready and willing to work. Unfortunately, for some businesses, there’s more free time than you want, and in many industries, free time = dead time.
For a customer, free time is important too, and they don’t want to waste it.
So if you can get the formula right, and match up your free time with a customer’s free time, there are huge benefits to both of you.
And that’s where me:now changes the game.
If you run an appointment-based business, me:now can make sure that customers find you and take advantage of your free slots.
When a customer searches for a particular service in a particular location at a particular time, me:now only shows the businesses who can do the job at that time.
If you’re free, and you’re the only one free, then you’re the only one who will show up in the customer’s search.
I know what you’re thinking: “On Google my business doesn’t show up until page four. I can’t afford to pay for Google ads, and I don’t have the time to invest in search engine optimisation. Are you saying that me:now will make me more discoverable to customers?”
And the answer is… yes.
And that’s it. Now, when a customer needs your skills at a certain time, if you say you’re free, they’ll find you.
What’s more, if the customer loves you and your business (hairdressers and osteopaths, you’ll know how that feels), they can follow you on the app and when you have a free slot, they’ll be notified.
Here are some real-world examples:
Restaurant tables
Your restaurant has 10 tables and does wonderful food. You’re always busy and customers book days in advance.
What happens if a large party cancels, or if there’s a blizzard and a few smaller groups have to cancel?
Do you ring people on the waiting list? Do you post something on Twitter that is gone from timelines in minutes?
With me:now you can tell everyone that follows you that there are tables free tonight!
The app won’t just alert them on their smartphones, it will even post to Twitter and Facebook too.
Hairdresser appointments
You work in a salon and have customers who come back to you time and again.
A lady is booked in for this afternoon but phones up to cancel her appointment because of work. You now have hours of empty time with no guarantee that walk-ins will use it all up. You’re going to lose money, and so will the business.
You could get on the phone and contact a waiting list of customers, or you can use me:now to tell all the customers that follow you about your cancellation. Remember, these are people that want notifications because they like you and they want their hair done.
The salon doesn’t need to manage a waiting list anymore, the customer chooses the appointment they want you’re kept busy. Everyone’s happy.
And the best bit is… it’s free.
me:now is free for you, and it’s free to your customers.
There’s also premium tier – that costs £35 per month – BUT if you sign up before 30 April 2018, you’ll get it for free for a year.
It’s time to do things differently and make the most of the time you have.
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